Revitalizing Downtown Oxnard:

Overview

In 2023, Relic undertook the challenge of rebranding Visit Fresno County, aiming to showcase the region’s authenticity and its proximity to California’s breathtaking landscapes. The rebrand included a new logo and strategic focus, designed to invite visitors to discover Fresno County’s unique offerings away from the typical Californian tourist paths.

Analysis

The new logo features a rising sun over the Sierras, symbolizing Fresno County as the ‘diamond in the rough’ and emphasizing its gateway to Yosemite, Sequoia, and Kings Canyon National Parks. The slightly off-balance design of the logo mirrors the dynamic growth and transformation within the region, encapsulating its raw and real qualities. This emblem serves not just as a brand mark but as a badge of pride for both residents and visitors, embodying the county’s resurgence and appeal.

Conclusion

Relic’s branding strategy for Fresno County has effectively positioned the region as an attractive and proud destination with a compelling story of revival and authenticity. The logo has been embraced as a symbol of local pride, helping to transform Fresno County’s image and boost its visibility as a prime destination in California.

This case study format highlights the strategic objectives, design elements, and the impact of the branding initiative, providing a clear and engaging narrative of Fresno County’s branding success.