CASE STUDY

How Red Sands Hotel & Spa

Increased Bookings Through PPC Efforts

Highlights

Room bookings in 2 months

147%

Compared to 2020

Q1 2021 Room Bookings

1,771%

Compared to Q4 2020

Return on ad spend (ROAS)

935%

Cost per conversion

73%

Compared to Q4 2020

Read the details below

Overview

Red Sands Hotel & Spa located in Torrey, UT and only five minutes away from Capitol Reef National Park, approached Relic at the start of 2021 to breathe new life into their Google PPC efforts. As the world was facing challenges with the pandemic, outdoor adventure became an escape. This presented an opportunity to capitalize on road-trippers and nature enthusiasts. The digital team got to work developing a robust keyword list, building new PPC campaigns, and refreshing ad copy for all search advertising efforts. The results were immediate and impressive.

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Results

Within two months of the campaign launching in January of 2021, room bookings increased by 147% compared to the same period in 2020. Quarter one 2021 room bookings increased by 1,771% compared to quarter four of 2020. The success continued through 2021 with an average ROAS of 935% during the first five months of 2021.

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Analysis

With Relic, Red Sands Hotel & Spa was able to capitalize on the public need to get outside and have a getaway during a global pandemic. Through careful planning, keyword development, and continual optimizations performed on the account, Google search advertisements appeared to outdoor enthusiasts, road trippers, and travelers eager for a safe getaway while planning their travels. With rooms booked and cost per conversion improving, Relic effectively used Red Sands Hotel & Spa’s budget to drive revenue and bring in the business of new visitors to their Southern Utah establishment.

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If you’re interested in taking your digital spend into new territory and seeing incredible levels of success like Red Sands Hotel & Spa… we need to talk.