Overview
Relic began optimizing the Sun Print Solutions website in December 2019. At that time, there was very little organic traffic coming to the website. There were only 241 organic clicks to the website in December 2019. Relic made significant page changes that improved search engine optimization. By February 2021, there were over 1,000 organic clicks to the site in a single month.
The main opportunities Relic identified in this project were content-focused. The team updated many blog posts that already existed on the website. By building the pages around product and service-related keywords, the pages were better optimized. The website had many blog posts with thin content, cannibalized keyword intent and poor internal linking. Relic consolidated the under-performing blog posts into pages that have a clear topic, link to the main product pages and provide more value to customers.
Relic also created new pages about Sun Print Solutions’s printed products and services. When Relic took over search engine optimization, the website was getting very little traffic. The company provides a wide array of products and services but was missing dedicated pages for each product and service. There also were not very many internal links to these pages. Relic solved this by creating new pages and adding intuitive internal links to product and services pages, improving their relevance and value to both search engines and users.
Relic performed keyword research to help guide the generation of the new pages. One example of utilizing keyword research was with the keyword “brochure printing.” Relic saw the opportunity to feature Sun Print Solutions as a top-ranking result for this search term. One of the company’s pages about lithographic printing rose to the top and became a featured snippet for a search term, receiving nearly 3,000 searches per month.
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